Free tool · AI Visibility Prompt Generator

What are your buyers asking AI?

Generate the questions your buyers put to ChatGPT, Perplexity, Gemini and Google AI Overviews, then check whether AI mentions your brand. You'll get up to 28 prompts across five buyer intents, ready to copy, open in ChatGPT or download as a tracking sheet.

  • Free
  • Up to 28 prompts
  • CSV tracking sheet
  • Nothing stored

The generator

Tell us about your business. We'll write the prompts.

Only brand and category are needed. The more you add, the closer the prompts get to what your buyers really ask.

A short description, as a buyer would say it.

Write each one as something your customer wants to do, so it reads naturally after “How do I…”.

Your prompts

18 prompts to test

Add your brand and category above to personalise these prompts.

Brand prompts

What AI says when someone asks about you by name.

  1. What is [your brand] and what do they do?
  2. Is [your brand] a good [your category]?
  3. What do customers say about [your brand]?
  4. What are [your brand]'s main strengths and weaknesses?
  5. How much does [your brand] cost?

Category prompts

Whether you're named when buyers ask for options in your space.

  1. What's the best [your category]?
  2. Can you recommend a [your category]?
  3. Which [your category] options should I consider?
  4. What should I look for when choosing a [your category]?
  5. Which [your category] is most trusted?

Problem prompts

Whether AI points to you when buyers describe the problem, not the product.

  1. How do I [achieve a goal]?
  2. Who can help me [achieve a goal]?
  3. What's the best way to [achieve a goal]?

Comparison prompts

How you come out when buyers compare you with competitors.

  1. [your brand] vs [a competitor]: which is better?
  2. What are the best alternatives to [a competitor]?

Decision prompts

The shortlist questions buyers ask right before they get in touch.

  1. I'm looking for a [your category]. Who should I shortlist, and why?
  2. Give me 5 [your category] options with pros and cons.
  3. Is [your brand] worth it compared with other [your category] options?

Want us to run these for you?

We'll test your prompts across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and reply personally with what AI says about you and your competitors. Free, with no obligation.

Thanks, we've got it. We'll be in touch personally.

The guide

How do I check if ChatGPT recommends my brand?

Ask it the questions your buyers ask, in a clean session, and record what comes back. Testing a fixed set of prompts on a regular schedule turns a one-off curiosity into a measurement you can track.

  1. Build your prompt set. Cover the five buyer intents: brand, category, problem, comparison and decision. The generator above does this for you.
  2. Use a clean session. Log out, or use a private window or ChatGPT's Temporary Chat, so your own history doesn't skew the answer.
  3. Run each prompt on every platform. ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews each give different answers.
  4. Record the result. Were you mentioned? Where in the answer? Was the description accurate? Which competitors and sources appeared?
  5. Repeat on a schedule. Run the same prompts monthly or quarterly and compare.

Why test what AI says about you?

Because buyers increasingly take the answer at face value. Google reported more than 2 billion monthly users of AI Overviews in July 2025. And when Pew Research Center studied the Google searches of 900 US adults in March 2025, people clicked a link inside an AI summary on just 1% of visits.

If an AI answer leaves you out, describes you wrongly or recommends a competitor, it won't show up in your analytics. Testing is the only way to see it.

Which prompts should you test?

Cover every stage of how buyers research, not just your brand name.

  • Brand prompts show whether AI knows who you are and describes you accurately.
  • Category prompts show whether you're named when buyers ask for options, which is where most new customers are won or lost.
  • Problem prompts show whether AI connects you to the problems you solve, before the buyer even knows what to call your service.
  • Comparison prompts show how you come out against named competitors, and which alternatives AI suggests instead.
  • Decision prompts show whether you make the shortlist at the moment a buyer is ready to act.

How to track AI visibility over time

The downloadable tracking sheet gives you one row per prompt and a column for each platform. For each test, record:

  • Whether your brand was mentioned (Y/N) on each platform
  • Where you appeared in the answer: first, in a list, or only as a source
  • Whether the description of your business was accurate
  • Which competitors were mentioned
  • Which sources the AI cited, so you know which sites influence the answer

From there, your AI share of voice is the number of prompts that mention you, divided by the total number of prompts, multiplied by 100. Track the same figure for your main competitors to see who AI currently favours.

Why does ChatGPT give different answers each time?

AI assistants generate each answer fresh, so wording and recommendations vary from one run to the next. Answers also change with whether the assistant searches the web, where you are, which model is used, and what it remembers about you.

That's why one test proves very little. Run each prompt two or three times, use clean sessions, and look for patterns across your whole prompt set rather than reacting to a single answer.

What if AI doesn't mention your brand?

It usually comes down to one of three things: AI crawlers can't access your site, your content isn't easy to quote, or not enough trusted sources mention you. Work through them in that order:

  1. Check your crawler access and fundamentals with the AI Search Readiness Scorecard.
  2. Check your key pages with the AI Content Citability Checker.
  3. Build the authority signals AI relies on, which is the heart of our AEO and GEO work.

How the generator works

The generator fills your details into 18 proven prompt patterns across the five buyer intents. Problem and comparison prompts repeat for each problem and competitor you add, so a full set comes to up to 28 prompts. Location and audience are added only where they read naturally. Everything happens in your browser.

Frequently asked questions

What is an AI visibility prompt?

It's a question you put to an AI assistant to see whether, and how, it mentions your brand. Good prompts mirror what real buyers ask: questions about your brand, your category, the problems you solve and how you compare with competitors.

How many prompts should I test?

Twenty to thirty prompts across the five types is enough to spot patterns without becoming a chore. Keep the set the same each time you test, so you can compare results over time.

Which AI platforms should I test?

Start with the ones your buyers use. For most businesses that means ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews and AI Mode. Results differ between platforms, so test each one separately.

Should I use a logged-out or temporary chat?

Yes, where you can. AI assistants personalise answers using your history and saved memories, which can make your own brand look more visible than it is. A logged-out session or ChatGPT's Temporary Chat gives a cleaner read.

How often should I re-test?

Monthly if AI search is a priority, otherwise quarterly. Also re-test after major changes, such as a website relaunch, new content or a wave of press coverage.

What does share of voice mean in AI search?

It's the share of your test prompts in which your brand is mentioned. If you appear in 9 of 30 prompts, your share of voice is 30%. Tracking it for your competitors too shows who AI currently favours in your category.

Is anything I enter stored?

No. The prompts are generated in your browser and nothing is saved. If you click Ask ChatGPT or Ask Perplexity, that one prompt is sent to that service, as if you'd typed it there yourself.

Keep going

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Track ChatGPT, Perplexity, Gemini, Claude and Copilot visits in Google Analytics 4. Get a tested regex, check it against your own sources, then follow the setup steps.

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AI Search Readiness Scorecard

Is your website AI-friendly? Fifteen questions show how likely ChatGPT, Perplexity, Gemini and Google AI Overviews are to recommend your brand, with a prioritised fix list.

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AI Content Citability Checker

Will AI cite your content? Paste a page or draft and get a score for how easily ChatGPT, Perplexity and AI Overviews can quote it, with clear fixes.

Next step

Want the full picture? We audit it properly.

Our LLM Visibility Audit runs a tailored prompt set across every major AI platform, repeatedly, and benchmarks you against your competitors, with a prioritised plan to improve.